6 Reasons Why You Need a Social Media Presence for Your Online Business
Social media has rapidly become an essential part of online marketing and online business in general, and that trend isn’t slowing down anytime soon. As an online business owner, you should make sure you have a social media presence whether it’s on your own or outsourced to someone else with the right skills to manage your social media channels and connect with your customers there. Here are six reasons why having a strong social media presence is vital for any online business, big or small.
Increase Search Traffic
If you're not marketing your business on social media, you're missing out on a major opportunity to grow and connect with customers. On average, a consistent social media presence can help small businesses increase their search traffic by more than 30%! Want to reap the benefits of social media on behalf of your business? Contact our social media team today!
Reach New Customers
Social media marketing allows your small business to reach customers that are outside of your geographic location to promote your products and/or services. By engaging the services of a professional social media marketing director, you will create content and strategy for using social media to attract new customers, engage current customers, and build the brand identity.
Learn About your Competitors
Learning about your competitors through social media can provide vital information about their marketing strategy, who they're targeting, and what KPIs are most important to them.
Keep in Touch With Existing Customers
Leveraging social media to connect with the people who already know, like, and trust you is a natural way to maintain an active customer base. It also creates an opportunity to provide your customers with exclusive offers and promotions in real time, building excitement and energy around your brand online.
Build Brand Awareness
Build brand awareness by regularly posting on brand, relevant content to your social media channels. In addition to sharing content, a strategy for engagement is an essential piece of building brand awareness for your business online.
Generate Leads & Conversions
Gain leads from social media by establishing yourself as an expert in your industry. How do you become an industry expert? Showcase quality posts, bring valuable content to your followers with consistency, and engage in helpful ways on social media posts related to your industry.
What's Next for You on Social Media?
You may have the greatest product in the world, or the most life changing service, but that's only half of the equation. If your customers can't find you on social media, you're missing out on a significant opportunity.
Whether you're starting a new small business or growing an old one, adding social media to your marketing strategy will help you to increase your search traffic, reach new customers, learn about your competitors, keep in touch with existing customers, build brand awareness, and generate leads and conversions.