3 Tips to Increase Readership of Your Blog
If you're like a majority of bloggers, you probably want more people to read your blog. After all, the more people who read your content, the more opportunities you have to share your message and grow your audience. In this post, I'll share three quick tips that will help you increase readership of your blog. Enjoy!
1. Make sure your blog is easy to read
Have you ever been reading a blog post and find yourself getting lost in a sea of words? Suddenly, your eyes start to glaze over and you can't focus on anything anymore. This is because the blog you're reading is difficult to read. The font may be fancy, or the text is light grey instead of black, and the paragraphs are long and dense. As a result, you lose interest and stop reading altogether.
When it comes to blogging, making your posts easy to read should be one of your top priorities. After all, why bother spending hours writing a post if no one is going to stick around long enough to read it?
One of the easiest ways to make your blog more readable is to use a simple font in a large enough size. 12 point font is generally considered to be the most readable. In addition to using a simple font, best practice is to use black text on a white background for your body text.
Last, break up your paragraphs into shorter chunks. Long blocks of uninterrupted text are difficult for people to get through—our brains just aren't wired that way. Breaking up your paragraphs into shorter chunks makes it easier for people to digest the information in each paragraph and makes it less likely that they'll get lost while they're reading.
2. Post regularly and stick to a schedule
Once you've been blogging for awhile, you know how difficult it can be to keep up with a regular posting schedule. However, there are a few things you can do to make sure you stick to your blogging schedule:
Set realistic goals. Don't try to bite off more than you can chew by setting unrealistic goals for yourself. Start small and gradually increase your posting frequency as you get more comfortable with the process. A good rule of thumb is to commit to one post per week and then increase your frequency as needed.
Make use of editorial calendars. An editorial calendar is a great way to plan out your content in advance and make sure you're sticking to a schedule. There are tons of different editorial calendar templates available online, so find one that works best for you and your workflow. Once you have your editorial calendar set up, make sure to add new posts as soon as you have ideas so that you don't fall behind.
Set aside time each week to work on new content. One of the best ways to make sure you're sticking to a schedule is to set aside time each week specifically for creating new content. This could be as simple as an hour or two each day or a couple of hours on the weekend, depending on your schedule and preferences.
Batch your content creation. If you find yourself struggling to come up with fresh ideas, consider batching your content creation. This means creating several pieces of content at once and then spacing them out over the course of several weeks or months. This can help take some of the pressure off coming up with new ideas on a regular basis, and it will also help ensure that you have a steady supply of content even if you hit a dry spell every now and again. Want to learn more about batching content? Click here!
3. Promote on social media & other websites
In order to get your blog seen by as many people as possible, you need to promote it! But how do you go about doing that? Here are some tips to get you started promoting your blog on social media and other websites:
Identify your target audience. The first step is to identify who you want to read your blog. This will help you determine which social media platforms and websites to focus on. For example, if you're writing a business blog, LinkedIn would be a good place to start promoting your content. If you're writing a lifestyle blog, Instagram would be a better choice.
Create shareable content. Once you know where you want to promote your content, the next step is to make sure that it's shareable. That means creating catchy headlines, using images and infographics, and making sure that your content is easy to read and digest.
Use hashtags and keywords. Hashtags and keywords are essential for getting your content seen by the right people. When you use relevant hashtags, your content is more likely to show up in search results. And when you use relevant keywords, you're more likely to show up in Google searches.
Promote your content regularly. The final step is to make sure that you're promoting your content on a regular basis. That means posting new blogs regularly and sharing them on social media and other websites on a consistent basis.
You want people to read your blog, so make it easy for them to do so! Posting regularly and promoting your blog on social media and other websites will help you reach a larger audience, while making your blog easy to read will keep them engaged.
Have you tried any of these techniques to increase the readership of your blog? Let us know!